Safety and security concerns may play a part “To go back and relive those times and those memories … people are willing to pay money for that.” “Nostalgia is a very, very powerful thing,” he told CNN. Though the console wasn’t outselling the latest Xbox or PlayStation, one store employee mentioned it sold “surprising well,” Llamas recalled. This mockup had the exact same graphics and game play as the original one he’d grown up with, he told CNN. Ramon Llamas, a research director at market research firm IDC, recently came across an old-fashioned game console that resembled the Atari 2600, a popular console in the late ’70s and ‘80s. Film photography itself has a history of racial bias, in part due to skin tone standards that were established around White people. Valerie Macon/AFP/Getty Imagesīut this yearning for the past can idealize it, she said, creating a longing for a time that may not actually have existed. Polaroid's rise in popularity in recent years could be part of our longing for the physical aspect of photography. “It is the longing for the physical aspect, the tactile element, of trying to reproduce the signs of a real photograph that people could hold in their hands,” Caoduro said. Even as Instagram filters have fallen out of vogue, celebrities and brands alike have continued to indulge in film aesthetics. Many people use filters, or apps like Huji and VSCO, to make their phone pictures look more like film – smudging the photos, discoloring them or otherwise smearing what was once a perfect image. She used photo filters on Instagram as an example. “(We) want to bring back to the present something that existed in the past, or at least imagined they existed in the past,” she said. But it’s driven, in part, by a longing for an imagined past. Nostalgia for old technology isn’t a new phenomenon, said Elena Caoduro, a lecturer in film and media at Queen’s University Belfast. But does our ongoing fascination with the technology of the past indicate we’ve gone too far? We’re more technologically advanced than ever before. There’s even talk of a “dumbphone comeback,” as some people ditch their smartphones for models ripped from the early 2000s. Alejandra Villa Loraca/Newsday RM/Getty Images Vinyl has seen a huge resurgence - making up more than half of physical music sales. Polaroid filed for bankruptcy in 2001, but in 2022 it has all but seen a revival – the San Diego Padres even used the instant cameras to chronicle this year’s MLB season. Vintage-seeming headphones are being sold at contemporary fashion stores like Madewell, while Kardashian-approved trendy retro-looking appliances are all over TikTok and Instagram. The allure of older formats doesn’t just apply to music. By mid-2022, revenues from vinyl albums grew 22%, according to the Recording Industry Association of America. After years of decline, even CD sales saw a spike in 2021. The continued resurgence of physical music is one of the most obvious examples: In 2011, vinyl sales made up just 1.7% of physical sales of music, according to MRC data. Even our watches are more than just timekeepers the latest smartwatches can call 911 if you’re in an accident and track your fertility.īut in the midst of our increasingly digital lives, there’s pushback. Refrigerators have WiFi capability – because why not? Virtual reality is somehow a thing. In 2022, we’re more plugged in than ever.Ĭars are fitted with 7-inch infotainment systems, so we can talk, navigate and DJ all at once.
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